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Long-form thinking on AI, technology economics, platform design, and governance. Free to read — just leave your email.
The Automation Paradox: Why AI Makes Mediocre Organisations More Mediocre
AI doesn't fix bad incentive structures. It accelerates them. A look at why the companies most excited about AI are often the ones least positioned to benefit from it — and what the economics of technology adoption actually tell us.
What Market Research Gets Wrong — And What Commissioning 50 Books Taught Me Instead
Traditional market research asks what customers want. Commissioning technical books taught me to ask what the market is becoming — a fundamentally different question with fundamentally different answers.
The Governance Gap: Why Most AI Products Will Fail Regulatory Scrutiny in the Next Five Years
Drawing on policy and governance thinking alongside product experience — why the AI products being built today are structurally incompatible with the regulatory environment coming. And what product leaders should be doing now.
Vibe Coding to Production: An Honest Account of Building Software Without Being an Engineer
What actually happens when a non-engineer uses AI tools to ship 40+ pull requests on a production SaaS platform. Where it works, where it breaks, and what it means for the future of product teams.
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